The Story Behind the Photo
October 20th, 2005 Edit
Most of our clients have been with us long enough to understand the importance of good content at their site - both from a search engine ranking viewpoint and a site visitor conversion to a sale. However, every now and then one of our clients has a memory lapse or is so busy from all the leads he’s getting from our program, that he forgets and sends us new photos for his site with no real explanation.
Photos are great and “a photo is worth a thousand words”, as they say, but it’s not worth 2 cents if no one knows what they’re looking at or what the story is behind the photo. If the photo is important enough to go on a web site, it must have some text explaining the importance of what the site visitor is viewing. A web site is not just made up of pretty pictures - it has a story to tell. Hopefully, a compelling story that will make the site visitor want to purchase the product or service.
Since the majority of our clients are industrial (manufacturers or providers of manufacturing services), some photos can be nearly impossible to understand. A unique and complex part, for example, means nothing if there isn’t a caption that explains what it is and why it is unique or complex. Sometimes we get photos and we don’t know which way is up - literally. All I’m reminding every site owner in this short blog is to think about your site’s content before dashing off a photo to your web designer. A few extra minutes of planning will make for a more compelling use of your visuals.
Entry Filed under: Website Design